PERKEMBANGAN KONSEP PEMASARAN
Keywords:
Pemasaran, Komponen Pemasaran, Teori PemasaranAbstract
Banyak yang berpendapat bahwa pemasaran seharusnya memegang peranan penting dalam
penetapan arah strategi suatu perusahaan. Hal ini cukup beralasan mengingat perencanaan strategis
perusahaan merupakan suatu usaha untuk mempertahankan perusahaan tetap konsisten dengan
lingkungan bisnisnya, dan pemasaran memiliki fungsi tradisional sebagai katalisator antara
perusahaan dengan pelanggan, distributor dan pesaingnya. Proses pemasaran dilakukan dengan
mengidentifikasi segmen nilai atau pelanggan sesuai kebutuhan mereka. menentukan proporsi nilai
dan menentukan nilai jaringan. Tahapan proses pemasaran menggunakan model sederhana dimulai
dari pertama pemassarn perlu memahami kebutuhan, keinginan pasar dan pelanggan.
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